KADEWE MAGAZINES: TONS OF LUXURY CONTENT
In 2022, The KaDeWe Group entrusted us with the task of updating the customer magazines for their luxury department stores – KaDeWe, Alsterhaus, and Oberpollinger. Our mission was to enhance the KaDeWe Group’s narrative and present the stores in a modern and engaging manner. One year later, our content is seamlessly integrated across all KaDeWe Group’s channels, spanning from in-store displays to Instagram and TikTok. EX EX EX is responsible for developing and producing these magazines from concept to execution, contributing to a 20% growth in print run since the inaugural issue.
- Creative Direction
- Editorial Design
- Content Strategy
- Content Creation
- Print Production
BRAND PUBLISHING WITH A POINT OF VIEW
We infuse the KaDeWe Group’s titles with a distinct editorial perspective, creating a ‘real’ magazine experience. By seamlessly integrating product-driven features into the broader cultural narrative, we enhance their relevance. Coupled with our unique editorial design, this approach results in a magazine that genuinely captivates its audience.
STORYTELLING IS A PEOPLE BUSINESS
Protagonist-focused storytelling: We feature actors, musicians, sports stars, and influencers to amplify the KaDeWe Group’s messaging. Identifying these interview partners and other talent is a significant part of the editorial process, often resulting in partnerships beyond the printed page.