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FROM PRINT TO SOCIAL
Unaccustomed to print exposure, the creators enthusiastically embraced the opportunity. Their millions of followers were introduced to a new facet of these stars, compelling Gen Z audiences to engage with the department store’s social channels.
HAVING FUN ON TIKTOK
Photographer Lucas Christiansen not only captured our content creators for print but also directed a short film for KaDeWe’s TikTok. Edited by Okay Studios, this catchy clip was shared by all the featured creators.